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Innovation Discovery
Discover potential innovations and markets hidden in your existing products or business ideas. By adding these complementary innovations and markets to your existing product or service you increase the odds of business success. 40-90% of innovations fail*. Learn how to shift perspective and exploit conflicting ideas and directions to discover additional new business ideas and directions that complement your existing plans and products so that you have more ways to succeed. Le

Adam Timlett
Jun 112 min read


Systems in Nature. Why they have higher plasticity & innovative capacity, why efficiency is an organisational tuning parameter
Stance Sketch, James Robert White www.jamesrobertwhiteart.com Download timestamped PDF for citation Managing risk, both opportunity and adversity is about optimising for both for what you can produce now, and what the future may require, and this can look messy. In biology, this is about producing the optimal mixture of both finished products, and also optimising their parts for use in different future products the organism may expect to need. In a sense, this is similar to a

Adam Timlett
May 145 min read
Type Redundancy & Risk in Biology
This post is to provide access to a PDF which summarises a presentation I recently gave to the the Rationality Vienna group. I really enjoyed the discussion afterwards, and the opportunity to present the latest version of my ideas and work. In the presentation is a, hopefully, intuitive summary of the ideas that biological systems manage risk differently, and I also delve more into the relationship between this and computer theory. Specifically, I look at much more detail int

Adam Timlett
Dec 6, 20251 min read
Label Theory & the Value of Cross-talk
This post is to present access to a PDF describing a theory related to meta-modularity, my main argument for how risk is managed in biological systems. Label theory is a way to understand intuitively the potential value of 'cross-talk' in a system. The signalling systems and the gene regulatory systems in biological systems like the cells and the cell signalling in the human organism are full of cross-talk. This is the process whereby one signalling system interacts with a s

Adam Timlett
Dec 6, 20252 min read


Options beyond Growth and Failure
Timestamped PDF for download and citation In The 2nd Invisible Hand I argued that Nature may be exploiting other options around growth to control problems such as pollution and exhaustion of resources from over-exploitation. One interesting example of this may be the courtship of flamingos, whose complexity I argue is a cryptographic effect for the flamingos themselves, to navigate a complex process that limits the ability of flamingos to efficiently reproduce, so protecting

Adam Timlett
Dec 1, 202525 min read


On the Origin of Risk published
'On the Origin of Risk' is available on all formats! On the Origin of Risk presents a new way of understanding the deep biases we have in the business and scientific communities in our theories of risk and the core concepts we use to manage risk, especially as organisations. It presents the evidence and argument from cutting-edge biology that risk is managed differently in organisms in Nature, and that we must learn from Nature in order to develop new theories and lead our ma

Adam Timlett
Feb 3, 20251 min read
On the Origin of Risk Book Launch Event
I'm excited to announce that PPL will be hosting the book launch of 'On the Origin of Risk' on the evening of 29th Jan. This will be...

Adam Timlett
Dec 20, 20241 min read


Talk on an application of 'Agentless Agency' to the challenge of discovery & innovation
It was a real pleasure to give this short talk at the inaugural MDENet Symposium. I spoke about how 'agentless agency' as a concept can...

Adam Timlett
Feb 5, 20221 min read


Natural Search, Evolution & Economics
Here's a monograph I've written about the concept of natural search, explained in the everyday terms of economics examples, but also with...

Adam Timlett
Oct 24, 20211 min read


Understanding 'Natural Search' via clocks & watches
In Nature some things were discovered once and are now utilised in that same form universally, across all of life. An example is ATP the...

Adam Timlett
Sep 18, 20219 min read
How Nature Computes
The video of the talk 'How Nature Computes' from the 18th May is now available. Thanks to Cindy Regalado from Science Has No Borders for...

Adam Timlett
May 19, 20211 min read


Incentivising Sustainable Complexity in Nature and in Macroeconomics
Image Credit: James Robert White Executive Summary The idea of a ‘sustainable complexity floor’ and a ‘sustainable complexity ceiling’ is...

Adam Timlett
Feb 22, 20218 min read


Ubiquinomics: A Graph-based Agent Model of Frugal Coordination
In cybernetics, Ashby's long-standing 'Law of Requisite Variety' expresses the idea that an agent must have a minimum level of internal ...

Adam Timlett
Jan 21, 20211 min read


Agility: The Science of Decision-Making while Learning
Here's my latest talk in which I explain 'Agility' in terms of the science of making decisions while learning. Thanks PPL for hosting...

Adam Timlett
Nov 6, 20201 min read
Exchange Cybernetics: Towards a science of Agility and Adaptation
My new article on InfoQ is now live, where I develop the ideas I've been working on, offer some new practical ways of applying this...

Adam Timlett
Sep 2, 20201 min read
Simulating Agile Strategies (Video)
My presentation from aginext.io 2020 'Simulating Agile Strategies' is now online on InfoQ. In the video I explain how the simulation...

Adam Timlett
Aug 5, 20201 min read


Introduction to the Lazy Stopping Model Part II
Introduction This is Part II of the introduction to the Lazy Stopping Model, in which I explain some of the details of the theory of the...

Adam Timlett
May 25, 202026 min read


Introduction to the Lazy Stopping Modelling of Software Teams and Projects
The LSM uses a general model I'm developing that considers the case of coordination of defined tasks between agents that occur in a sequence

Adam Timlett
May 4, 202013 min read


Talk at Aginext2020
I'm excited to be giving a talk on agile software development on 20th March in London at Aginext 2020! Developed in partnership with...

Adam Timlett
Jan 19, 20201 min read


Simulation in Economics and Biology Using the LSM (Lazy Stopping Model)
I gave this talk at the School of Economic Science on the 9th November 2019. In the talk I explain how to model systems in biology and...

Adam Timlett
Nov 21, 20191 min read
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