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Innovation Discovery

  • Writer: Adam Timlett
    Adam Timlett
  • 3 days ago
  • 1 min read

Updated: 2 days ago

  • Learn how to shift perspective and exploit conflicting ideas and directions to discover new business ideas and directions.


  • Discover potential innovations and markets hidden in your existing products or business ideas.


  • Leverage the 'adjacent possible', a theory of biological innovation due to complexity scientist Stuart Kauffman.


  • With a guided workshop by experts, learn how to use the concept of innovation ciphers to explore the 'adjacent possible', mimicking natural ‘innovation’ events such as exaptation.


  • Learn how to move beyond ‘solutionising’ to discover new possibilities outside of the original problem frame.


  • See the TED video below from leading complexity science researcher Stuart Kauffman to understand the concept of the 'adjacent possible' and how it applies to innovation in Nature and economics.



  • For a detailed technical overview of innovation ciphers see this post.



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