Innovation Discovery
- Adam Timlett

- 3 days ago
- 1 min read
Updated: 2 days ago
Learn how to shift perspective and exploit conflicting ideas and directions to discover new business ideas and directions.
Discover potential innovations and markets hidden in your existing products or business ideas.
Leverage the 'adjacent possible', a theory of biological innovation due to complexity scientist Stuart Kauffman.
With a guided workshop by experts, learn how to use the concept of innovation ciphers to explore the 'adjacent possible', mimicking natural ‘innovation’ events such as exaptation.
Learn how to move beyond ‘solutionising’ to discover new possibilities outside of the original problem frame.
See the TED video below from leading complexity science researcher Stuart Kauffman to understand the concept of the 'adjacent possible' and how it applies to innovation in Nature and economics.
For a detailed technical overview of innovation ciphers see this post.



