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Innovation Discovery

  • Writer: Adam Timlett
    Adam Timlett
  • Jun 11
  • 2 min read

Updated: Jun 16

  • Discover potential innovations and markets hidden in your existing products or business ideas. By adding these complementary innovations and markets to your existing product or service you increase the odds of business success.


  • 40-90% of innovations fail*. Learn how to shift perspective and exploit conflicting ideas and directions to discover additional new business ideas and directions that complement your existing plans and products so that you have more ways to succeed.

Learn from real world examples with unique analysis drawn from cutting-edge science and technology, only in this workshop. Photo: James Webb Space Telescope, Credit: Wikipedia
Learn from real world examples with unique analysis drawn from cutting-edge science and technology, only in this workshop. Photo: James Webb Space Telescope, Credit: Wikipedia

  • Leverage the 'adjacent possible', a theory of biological innovation due to complexity scientist Stuart Kauffman.


  • With a guided workshop by experts, learn how to use the unique concept of innovation ciphers to explore the 'adjacent possible', mimicking natural ‘innovation’ events such as exaptation. Innovation cipher theory is unique to Turing Meta workshops along with other key concepts which are unavailable elsewhere.


  • Learn how to move beyond ‘solutionising’ to discover new possibilities outside of the original problem frame and then add these options to your business or product to give your innovation an edge.


  • See the TED video below from leading complexity science researcher Stuart Kauffman to understand the concept of the 'adjacent possible' and how it applies to innovation in Nature and economics.



  • Join this Innovation Discovery workshop to decisively change the odds of your innovation succeeding.


  • Leverage unique, cutting-edge scientific theory explained by expert facilitators and made accessible without science or math training. This workshop is unique and unavailable anywhere else.


  • Individual consultations are also available.


To invest in your innovation journey and put it on the path to resilience and success contact adam@turingmeta.org.


  • For a detailed technical overview of innovation ciphers see this post.



*Statistic sourced from Rhaiem, Khalil, and Nabil Amara. "Learning from innovation failures: a systematic review of the literature and research agenda: K. Rhaiem, N. Amara." Review of managerial science 15.2 (2021): 189-234.

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